Prepare a Google Ads plan before setting your budget
Result: a costed test plan, to verify before any activation. No Google Ads account required, nothing is spent.
Start from an intent, not a keyword
Open the Google Ads Expert: it builds on your brand strategy. Describe who you want to attract, what that person is looking for, and which offer or page to point them to.
« I want to attract [audience] who are looking for [need] towards [offer or page]. »Milestone reached: your audience and their need are named.Estimate before budgeting
"Which keywords should I target, and how much does a click cost in my sector?" The estimated ranges are there to set a budget hypothesis, not a performance promise: you will verify real prices once the campaign is live.
Milestone reached: you have a first budget hypothesis.Find the questions before writing the ads
"Which questions are my prospects likely to ask on Google before choosing an offer like mine?" These queries reveal the intent behind the search: test them in your ads and landing pages.
Milestone reached: you know the questions to cover.Choose where you test
"Which keywords look the most competitive in my sector, and which alternatives should I test?" The Expert spots the contested zones and proposes more targeted hypotheses, to verify in your account before spending.
Milestone reached: you know where to focus your test.Assemble your test plan
Ask for the full structure: ad groups, headlines and descriptions, recommended test budget. Verify the plan, then set it up yourself in your account: nothing launches on its own.
Milestone reached: your test plan is assembled.
A plan before the spend
Your acquisition plan is ready to be set up in your Google Ads account. Verify it before any activation: nothing is spent without you.
Skill unlocked: preparing a Google Ads campaign before buying traffic.
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