BAM Academy

Guides & frameworks

The BAM method, plainly: the principles that turn a brief into a reusable marketing system.

Frameworks

The BAM mental models: corpus, system, coherence, infrastructure.

The strategic corpus

Turn a raw brief into a marketing memory every agent can reuse.

Prompt vs system

Why prompts are no longer enough, and what a system changes.

Automatic coherence

One strategic memory, all your content aligned.

Marketing infrastructure

BAM isn't a content tool: it's a living infrastructure.

JOHANNES proposes, you decide

The rule behind every creation: brief and price before approval, activation under your control.

Practical guides

Get the most out of JOHANNES and MIKA, BAM's agents.

Getting started with JOHANNES

The onboarding: first conversation, approving creations, memory.

The art of the brief

Seven collaboration habits to get from JOHANNES what you have in mind, with the phrasings to avoid.

Working well with MIKA

The strategist: set the context and diagnose before producing.

Two AIs, one brief, human validation: BAM prepares the decision, Wix's AI speeds up the site implementation.

Creating content with your personas

Target every piece of content at a real persona from your market: choice, objections, adaptation.

Translate without losing your voice

Before translating, MIKA transposes your brand into a localized tone of voice: register, lexicon, forbidden phrasings, quality control. Real case in Italian.

BAM + Claude

Build the intent in BAM, have Claude materialize it: real cases, not theory.

From marketing brief to a workable web direction

Structure the strategy in BAM, let JOHANNES prepare the design prompt, paste it into Claude Design.

BAM + Claude Code

Build the intent in BAM, have Claude materialize it without falling back into the generic.

Coherent backlinks

Backlink texts that stay true to your brand, wherever they are published: a base of validated phrasings for directories, partner pages, press and comparisons.