Creating content with your personas: the MIKA guide

Why a persona changes everything

A persona is not a demographic target: it is the typical portrait of a real client, with their situation, goals, blockers and objections. Writing for a precise persona means choosing the hook that stops them, the objection you remove and the proof that matters to them. See the full definition in the glossary.

The BAM difference: your personas do not come from a generic template. They are identified in the market study BAM generates from your brief: your offer, your competitors, your real clients. You do not need to have already done your market study to start.

Where your personas live in BAM

1. Your brief becomes a market study

Describe your business and your goal: BAM generates the study and describes each persona in it (situation, goals, blockers, objections).

2. The strategy links them to messages

Your strategy document associates each message axis with the personas it serves best.

3. Every creation offers them to you

When you create content, MIKA asks which audience to target. One choice, not a questionnaire.

Choosing the persona at creation time

Ask MIKA for content, and it asks you the question before producing. Here is the real journey, from strategic question to a persona-targeted LinkedIn post:

MIKA · your marketing strategist

How can I stand out from my competitors?

Reading your project documents

Searching the web

Do not try to beat HubSpot, Jasper or Adobe on feature count. BAM must make visible a difference they rarely explain simply: the controlled path from an incomplete brief to a coherent campaign, ready to approve and reuse. The formula to hammer home: "BAM turns an imperfect brief into a clear strategy, a brand memory and a campaign ready to approve."

turn it into a LinkedIn post

Preparing clarification questions

Which audience do you want to challenge with this LinkedIn post? select multiple options

✓ Claire, consulting director in an international B2B agency

Mehdi, founder of a B2B growth agency getting structured

Claire, Head of Marketing in a growing B2B SaaS

Nassim, founder and interim marketing lead of a B2B SaaS

Please specify...

Content draft proposal LinkedIn post

"Strategy before content" angle: your team does not lack writing tools, it lacks a shared frame to decide what to say, to whom, with which proofs.

Target persona
Claire, consulting director in an international B2B agency

This action costs 20 credits

✓ Approved. Generation queued, you will be notified here when it is ready.

💡 MIKA will remember that

Real MIKA questions and answers, generated on the BAM project (excerpts). Every action waits for your approval.

Choose one persona per piece of content. You can tick several, but content that speaks to everyone speaks to no one: two targeted pieces beat one average one.
"Please specify..." is there for special cases: describe a one-off audience (an event, a specific sector) without changing your personas.
The chosen persona follows the whole journey: it appears on the proposal card ("Target persona") and guides the writing.

Same topic, two personas, two pieces of content

This is where targeting becomes concrete. Take one topic, for example the rise of AI-driven campaigns, and watch how the content changes with the targeted persona:

For Claire, consulting director in a B2B agency

For Nassim, SMB founder with no marketing team

The hook: "How many times did your team re-explain a client's strategy this week?"

The hook: "You don't need to be a marketer to know what to say. You need a frame."

The objection removed: "yet another tool my consultants will have to learn"

The objection removed: "I have neither the time nor the budget for an agency"

The proof: a first presentable campaign in 48 to 72 hours instead of 5 to 8 working days

The proof: a coherent strategy and content from the first project, without hiring

The call to action: book an agency demo

The call to action: create your first project

Same topic, two genuinely different pieces: the hook, the objection, the proof and the call to action all change. That is exactly what MIKA does when you choose the persona, because it knows their blockers and goals from your market study.

Refine with MIKA in the conversation

The persona is also a lever in your exchanges with MIKA. Three formulas to reuse:

"Write a LinkedIn post about [topic] for [persona]. Address their main objection: [objection]."
"Which objection of [persona] should this content remove first?"
"Adapt this post for [other persona]: change the hook, the objection and the call to action, keep the substance."

The third formula pays off most: adapting a good piece to another persona costs far less than starting over, and your message stays coherent across audiences. Find all the formulas in the template Ready-to-use MIKA prompts.

The golden rules

One piece, one persona

Multi-select exists, but use it knowingly: two targeted pieces almost always beat one average piece.

Talk objections, not only benefits

The content that converts is the one that removes the persona's real blocker, not the one that lists your qualities.

Adapt rather than recreate

Content that works for one persona deserves to be adapted to the others: hook, objection and call to action change, the substance stays.

Your personas are alive

A client meeting taught you something? Tell MIKA: "Clients like [persona] actually tell us...". It will remember.