BAM
Template · JOHANNES prompts

12 ready-to-use prompts for JOHANNES.
Copy, replace, send.

JOHANNES already knows your market, your positioning and your strategy. What it needs from you is your current need. These twelve formulas give you the right way to phrase it: copy one, replace the [bracketed elements], send.

BAM template · Keep it within reach.

Try it with JOHANNES Read the guide "Getting started with JOHANNES"

The base formula, worth memorizing

A single skeleton works everywhere in BAM. Learn it once, then adapt it:

I want [type of content or help] for [target audience] in order to [goal]. Tone: [desired tone].

Filled-in example: "I want a LinkedIn post for building contractors in order to promote my online quote service. Tone: direct and concrete, no jargon."

Understand your market

Explain [a marketing concept] to me simply, with an example applied to my business.

What are the 3 simplest actions to [find my first clients / re-engage past clients / be visible locally]?

Help me choose between [option A] and [option B] for [goal].

Check on the web what [a competitor] is doing right now, and tell me what I should take from it.

Create content

Write a LinkedIn post about [topic]. Angle: [my opinion / a real-life story / a practical tip]. I want the reader to [comment / contact me / remember one idea].

Prepare a blog article that answers the question: [a question your clients ask].

Prepare this month's newsletter around [a novelty / an offer / a tip]. One single call to action: [what the reader should do].

Start monitoring [topic] and suggest angles based on current news.

Create a visual

Create an image of [main subject], style [realistic photo / illustration / minimalist], for [a post / my website]. No text in the image.

Here is a screenshot of [an ad / a competitor post] attached. What do you think, and how can we do better?

Keep your strategy alive

We have decided to [your decision]. Remember it, and propose the update to my strategy document.

My offer has changed: [what changes]. What does this modify in my positioning?

JOHANNES remembers your decisions from one conversation to the next: the more clearly you state them, the closer its answers stick to your reality.

The golden rules, whatever the prompt

One message, one goal

"Write a post" rather than "write a post and also an ad idea and a slogan". Chain your requests, don't stack them.

Give what JOHANNES can't know

A news item, a current offer, a client testimonial. No need to re-describe your company though: it already knows your market.

Also say what you don't want

"No superlatives", "no emoji", "no jargon": as effective as describing what you want.

Start simple, then refine

"Shorter", "more concrete", "add an example": iterating over two messages often beats one long perfect prompt.

Test these prompts on your real project.

Create your BAM project: the platform builds your strategy first, then these prompts truly pay off.

Create my marketing system Getting started with JOHANNES