JOHANNES already knows your project
Before asking your first question, here is what makes JOHANNES different from a generic assistant:
JOHANNES relies on your market study and your strategy document, not on generalities.
Fresh information, competitor moves, trends, with cited sources.
It searches everything you have already created on the platform and builds on it.
Posts, articles, newsletters, images, presentations, carousels. Every action shows its exact price before approval.
JOHANNES proposes the change, you compare side by side and approve.
Your choices and context follow it from one conversation to the next.
JOHANNES redirects you to MIKA when a strategic decision or a brand risk calls for it.
Your first conversation
No need to introduce your company: JOHANNES already knows your market. Get straight to the point, as with a consultant who has read your file.
No inspiration? Start with one of these questions:
And when you want something precise, a simple formula is enough:
I want [type of content or help] for [target audience] in order to [goal]. Tone: [desired tone].
Filled-in example: "I want a LinkedIn post for building contractors in order to promote my online quote service. Tone: direct and concrete, no jargon." Find twelve formulas like this one in the template Ready-to-use JOHANNES prompts.
Good to know: each message sent to JOHANNES costs a few credits; the rate is displayed in the app. Creations (posts, images...) are billed separately, always with your consent.
While JOHANNES works
JOHANNES never thinks in silence: it shows each step of its work live, such as "Reading your project documents", "Searching your content" or "Searching the web". You can expand each step to see its detail in the "What JOHANNES did" section.
JOHANNES · your marketing conductor
How can I stand out from my competitors?
Reading your project documents
Searching the web
Do not try to beat HubSpot, Jasper or Adobe on feature count. BAM must make visible a difference they rarely explain simply: the controlled path from an incomplete brief to a coherent campaign, ready to approve and reuse. The formula to hammer home: "BAM turns an imperfect brief into a clear strategy, a brand memory and a campaign ready to approve."
turn it into a LinkedIn post
Preparing clarification questions
Which audience do you want to challenge with this LinkedIn post? select multiple options
- Claire, consulting director in an international B2B agency
- Mehdi, founder of a B2B growth agency getting structured
- Claire, Head of Marketing in a growing B2B SaaS
- Nassim, founder and interim marketing lead of a B2B SaaS
- Please specify...
Content draft proposal · LinkedIn post
"Strategy before content" angle: your team does not lack writing tools, it lacks a shared frame to decide what to say, to whom, with which proofs.
Target persona Claire, consulting director in an international B2B agency
This action costs 20 credits
Approved. Generation queued, you will be notified here when it is ready.
MIKA will remember that
Real JOHANNES questions and answers, generated on the BAM project (excerpts). Every action waits for your approval.
- Click "Stop", next to the input field.
- Rephrase your request, without waiting for the end.
- Nothing to undo: the conversation simply resumes.
- Good sign: it prefers clarifying over guessing.
- Just answer in the conversation.
- Your answers also refine its memory of your project.
Here is a real example of these refinement questions, on a news-monitoring request:
JOHANNES · your marketing conductor
find me the news related to these topics
Preparing clarification questions
(1/2) Which scope do you want to track first? select multiple options
- Product announcements and moves from HubSpot, Salesforce, Adobe, Jasper, Averi and Contify
- AI marketing and MarTech trends for agencies and B2B SMBs
- Both, with a synthesis focused on BAM differentiation
- Please specify...
(2/2) Over which period do you want this monitoring?
- The last 30 days
- Since the market study was published in July 2026
- The last 6 months
- Please specify...
Searching the web
Since July 2026, the news confirms the market is accelerating toward AI-driven campaigns, but it also directly reinforces BAM's territory: the problem is no longer generating, it is producing with the right context, a campaign logic and human control.
Real JOHANNES questions and answer (excerpts), generated on the BAM project.
Approving a creation
When you ask for a creation (a post, an image, an article, a presentation, a carousel or an update to your strategy), JOHANNES never launches it on its own. It prepares a proposal card with the brief and the exact price, and two buttons: "Approve" and "Refuse".
- Generation starts in the background, the conversation continues.
- JOHANNES notifies you in the conversation when it is ready.
- "Open the workspace" takes you to review and edit the result.
- Nothing is generated and no credit is spent.
- Tell JOHANNES what is wrong with the brief.
- It adjusts its proposal and presents a new card.
Only half convinced by the brief? Do not approve "just to see": ask for the change first ("change the angle to..."), the card will be redone.
The price displayed on the card is always the price actually charged. And JOHANNES may even advise against your own request, for example an angle that contradicts your positioning: it explains why right above the card, then the decision is yours.
Your project's memory
When a piece of information deserves to be kept (a decision, a preference, a fact about your business), JOHANNES notes it and signals it with a confirmation banner: "MIKA will remember that" (its current label in the app). This memory belongs to your project: the Memory page lets you consult, edit or delete every stored item.
- State your decisions. "We have decided to...", "From now on, our priority is...": JOHANNES will use them in every following conversation.
- Correct it. If JOHANNES gets a fact wrong, tell it: the correction will be remembered too.
Tip: you can also attach images to your messages (an ad to analyze, a screenshot, a photo to rework). JOHANNES analyzes them and can draw on them to create a visual.
The golden rules
"Write a post" rather than "write a post and also an ad idea and a slogan". Chain your requests, don't stack them.
A news item, a current offer, a client testimonial. No need to re-describe your company though: it already knows your market.
"No superlatives", "no emoji", "no jargon": as effective as describing what you want.
"Shorter", "more concrete", "add an example": iterating over two messages often beats one long perfect prompt.
JOHANNES cannot create anything without your approval: every action goes through a card showing its exact price. Refusing costs nothing.