Who does what
Helps find the relevant sites, phrase the variants and do the implementation.
Structures the context, checks proposals against the strategy, makes decisions visible and keeps only what you choose to reuse.
You decide what is true, publishable and durable for your brand.
AI proposes, your team decides.
1. Before you start: the goal and the audience
Do not start by asking for a tagline. Start with the marketing decision. In your BAM project, phrase the goal of your backlink effort as a result, for example:
- Strengthen the brand credibility with B2B agencies.
- Get qualified backlinks from SaaS and MarTech sites.
- Improve the consistency of brand mentions on partner platforms.
- Make it clear that your product structures strategy before generating content.
Avoid goals phrased as a format or a tool: "do backlinks", "write descriptions", "use Claude".
Then choose the priority audience among the personas of your project: BAM built them, you only designate the one that matters for this platform. A profile written for a B2B agency will not highlight the same proofs as one written for an SMB owner. Example with BAM:
2. Gather the starting elements in BAM
Before working with Claude, check that your BAM project holds the elements that should guide the writing: your market study, your strategic synthesis (positioning, priority segments, personas, key messages), and your Memory (authorized proofs, phrasings to avoid, brand rules and tone). Whatever is missing, tell JOHANNES: it offers to remember it, and you keep control over everything memorized.
Three BAM prompts do this preparation work:
What do you already know about my company?
We have decided to [your decision]. Remember it, and propose the update to my strategy document.
My offer has changed: [what changes]. What does this modify in my positioning?
Find these formulas and nine more in the ready-to-use JOHANNES prompts.
The elements to surface in your texts, depending on the available space:
- The pain: imprecise briefs, scattered context, stacked tools, slow validations, generic content.
- The mechanism: structure market, personas, positioning, proofs and messages before producing.
- The result: a coherent, approvable, reusable campaign.
- The difference: a persistent brand memory, continuity between strategy and assets, explicit human validation.
- The deliberate limit: your product complements existing tools, it does not claim to replace everything.
3. BAM gives Claude the useful brief
Claude shines at producing variants that fit platform constraints: character counts, tone, French or English version, agency or SMB angle. But that brief is not yours to write: your BAM project already contains it. Ask JOHANNES for it, with the platform constraints:
Prepare a brief I will paste into Claude to write the profile for [site name or platform type]: positioning, priority audience, differentiators, phrasings to avoid, and these constraints: [character limit, language, platform tone].
Check that the brief JOHANNES hands you contains:
- Goal: get a coherent mention of [your brand] on [site name or platform type].
- Priority audience: B2B agency, SMB owner, Head of Marketing...
- Positioning: your canonical phrasing, for example "BAM turns an imperfect brief into a clear strategy, a brand memory and campaigns ready to approve".
- Differentiators to keep: strategy before content, persistent brand memory, continuity between proofs, messages and assets, contextualized bilingual production, explicit human validation.
- To avoid: reducing the product to a content generator, promising total automation, using "revolutionary", "magical" or "effortless", stating unvalidated price, privacy or compliance claims.
- To produce: a tagline of 60 characters max, a 50-word description, a 140-word description, an adapted English version (not a literal translation).
- Style: clear, methodical, concrete and responsible.
Practical tip: give JOHANNES the exact platform constraints (character limit, link or not, language, editorial tone, directory category, room for features, pricing or client cases): they will travel in the brief. The more precise the context, the fewer corrections afterwards.
4. Produce several variants, not a single answer
Ask Claude for several angles rather than one version. It keeps you from approving too quickly a phrasing that sounds fluent but weakens the positioning. For BAM, three angles do the work:
"From an imperfect brief to coherent, validated campaigns." For general directories and partner pages: easy to grasp, no technical vocabulary.
"The AI infrastructure connecting brief, strategy and campaigns." For SaaS, AI and MarTech selections: states the category, avoids confusion with a writing assistant.
"A brand memory so you never start from scratch." For agencies and multi-client teams facing scattered documents.
5. Back to BAM for the strategic review
Do not publish the first version Claude produces. Paste the variants into a conversation with MIKA: it knows your synthesis and your Memory, and helps you confront every sentence with four questions.
- Avoid: "BAM generates articles, posts and newsletters with AI."
- Prefer: "BAM helps teams structure their decisions before creating coherent content and campaigns."
- Avoid: "BAM creates all your marketing content."
- Prefer: "BAM connects market, personas, positioning, messages and assets in one source of truth."
- Never publish without explicit validation: privacy promises, "free preview", "compatible with...", visibility guarantees or quantified gains.
- Safer phrasing: describe the mechanism actually available.
- Validation is not a weakness: it is proof of control and quality.
- When the format allows it, add: "AI proposes, your team decides."
6. Validate the reusable phrasings
After the review, sort the texts into three categories:
Explicitly ask MIKA to remember your canonical phrasings: the "MIKA will remember that" banner confirms what is memorized, and everything stays viewable, editable and deletable in your Memory. The rule is simple: only explicitly validated decisions become project references.
BAM canon example: "BAM turns an imperfect brief into a clear strategy, a brand memory and campaigns ready to approve." Agency variant: "...incomplete briefs into coherent, reusable, approvable campaigns for each client." SMB variant: "...structure their marketing before producing, without starting from scratch every campaign."
7. Prepare the backlink formats
A backlink strategy does not call for a single description. Prepare a coherent kit: a short tagline (directories, profile titles), a short description of about 50 words (platform profiles, partner boxes, comparisons) and a long description of about 140 words (partner pages, MarTech directories, guest posts). Each in French AND in English, the English adapted to its market, never translated word for word.
BAM tagline: "From an imperfect brief to coherent, validated campaigns." · FR: « Du brief flou à des campagnes cohérentes et validables. »
8. Adapt the text to the type of site
Do not paste the same description on every domain. Keep the same base, but adapt the proof you highlight:
9. The pre-publication checklist
- The goal and the audience are identified.
- The tagline describes a result, not a feature list.
- The description opens with the business problem or the benefit.
- The product is not reduced to a text generator.
- The brand memory is presented as a controlled, reusable context.
- The human decision role is visible.
- Privacy, pricing, performance and integration claims have been verified.
- The English version is adapted to its market, not translated word for word.
- Validated canonical phrasings are distinguished from variants.
- The link points to the most relevant page for the target audience.
The principle to remember
A useful backlink is not just about getting a link: it strengthens how the market understands your category and your difference. With Claude, you speed up the phrasing. With BAM, you turn it into a reliable process: choose the goal and the audience, structure the brand context, produce variants, check strategic coherence, validate the phrasings, keep only what you choose to reuse, then adapt the base to each partner.
It becomes a brand asset coherent with the rest of your marketing.