BAM
Guide · BAM framework

JOHANNES proposes, you decide.
The rule behind everything BAM creates.

A LinkedIn post, a newsletter, a carousel, a Google Ads plan: in BAM, everything follows the same rule. JOHANNES prepares a proposal with its brief and its price, and nothing is created, published or spent without your decision. This guide puts words on that rule, so you always know where you are and what happens next.

BAM guide · Reading time: 5 min.

Create my marketing system Read "Getting started with JOHANNES"

One rule, everywhere

Whatever format you ask for, the mechanics never change. That is what makes BAM predictable: you know in advance how every creation will unfold.

The brief before the creation

JOHANNES prepares a proposal card: the audience, the goal, the angle. You check that it matches your request before any generation.

The price before the yes

Every card displays its exact price in credits. You approve knowingly, never after the fact.

Nothing goes out without you

Publishing stays your move: you publish, then declare it with "I published this content". Your library tells apart what is out from what is waiting.

Refusing costs nothing. A refused proposal is never charged. Unsure about the angle? Ask for the change, the card will be redone.

The decision path

Behind the rule, an order. Failed campaigns often walk this path backwards: they produce first and decide later. BAM makes you do the work in the right direction:

AudienceGoalAngleProductionApprovalActivationSignals
  • Audience: who you are talking to, precisely. Proposed by JOHANNES from your project personas, confirmed or corrected by you. Not "companies", but "SMB owners without a marketing team".
  • Goal: what you want this content to obtain (meetings, sign-ups, awareness).
  • Angle: the story that connects the two, proposed by JOHANNES from your strategy, validated by you.
  • Production: JOHANNES writes or composes. You review the way your client would.
  • Approval: brief right, price known, content reviewed. That is your signature.
  • Activation: you publish, you configure, you send. Nothing launches on its own.
  • Signals: comments, messages, questions. They tell you what to adapt or fix next.

You will find this path in every BAM creation, from your first post to the weekly campaign kit: same steps, same checkpoints.

Deciding is not automating

Many tools promise to publish in your place. BAM makes a different bet: helping you take better marketing decisions, faster, while activation stays in your hands.

Automating your communication
Deciding with BAM
A prompt to rewrite for every piece, with varying results.
A request framed once: audience, goal, topic. The context comes from your project.
Content generated in bulk, published without review.
One proposal at a time, with brief and price, reviewed before going out.
The tool executes what you already knew how to do.
The method installs a reflex you did not practice yet.
Volume as the indicator.
Consistency as the indicator: one message, one audience, aligned formats.
From marketing decision to activation.

Audience and goal first, production next, activation under your control.

The promise of the BAM method, from the first pitch to every campaign.

Where to see the rule at work

The weekly campaign kit shows the rule applied to a whole campaign: fifteen minutes from generation to publication, with your review at the center. The guide Getting started with JOHANNES walks through your first conversation, proposal card included. And the ready-to-use prompts give you the phrasings to frame your requests right the first time.

Three recurring questions

What if I refuse a proposal?

Nothing is charged. You can refine your request or ask for another angle: JOHANNES prepares a new card.

Who decides what the platform remembers?

When a piece of information is kept, the "MIKA will remember that" banner shows it. You view, edit or delete everything in your project Memory, at any time.

Can anything be spent on its own?

No. Every creation displays its price before your approval, and activation (publishing, configuring a campaign, sending) stays your move.

Your first decision is free.

Create your project: BAM builds your strategy, then every creation is proposed to you with its brief and its price.

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