The human stays in control:
validate before producing, validate before publishing

JOHANNES proposes, you decide

BAM structures the context, surfaces the gaps and proposes. The decision, the validation and the voice stay yours. Two control moments matter: before producing, and before publishing.

Before producing: lock the messages

Before launching asset production, get the angle and messages approved. This is what prevents waves of edits and version mistakes.

• The target and priority audience are explicit.
• The problem addressed and the promise are validated.
• The allowed proof and forbidden messages are set.
• The objections to address are listed.
• The tone and phrasings to avoid are written down.

Before publishing: review the content

Every generated piece gets a review before publishing. Not to rewrite everything, but to check it keeps the validated promise.

• The tone matches your brand voice.
• Each claim is verifiable proof, not a vague promise.
• The target’s main objection is addressed.
• The call to action matches the expected gesture.
• Nothing contradicts a message validated upstream.

Have MIKA challenge the content

You can ask MIKA to pressure-test a piece before you publish it, without rewriting it for you.

Challenge this content before publishing.

Check and flag, without rewriting it:
- unproven or overly absolute claims;
- the target's objections that are not addressed;
- gaps with the project's validated tone and messages;
- a vague or missing call to action.

Return a list of points to fix, ranked by priority.

What you never delegate

• The positioning decision.
• The validation of published proof and figures.
• The call on a sensitive or regulated message.
• The final publication.

The validation loop

• Before producing: lock target, promise, proof, objections and tone.
• During: let MIKA challenge and flag the gaps.
• Before publishing: review tone, proof, objection and call to action.
• Always: keep the decision and the publication on the human side.

This checklist serves the BAM axis "the human stays in control". BAM speeds up and flags. You keep the decision, the voice and the responsibility for what gets published.